Τετάρτη, Νοέμβριος 18, 2009

Dressage takes centre stage as the BBC confirms LIVE coverage from Olympia, The London International Horse Show

In its second year of a four year deal to broadcast Olympia, The London
International Horse Show, the BBC for the first time has extended its
coverage to provide LIVE broadcast of Dressage.

The FEI World CupT Grand Prix Freestyle to Music will be available LIVE
through the BBC's red button and internet services on Wednesday evening,
16th December.

This major decision in support of Dressage was taken after the BBC recorded
outstanding viewing figures of its coverage from the Dressage finals of the
recent Alltech FEI European Jumping & Dressage Championships at Windsor in
August.

Olympia Show Director, Simon Brooks-Ward said: "It is certainly a sign of
the times that the BBC has committed to support this discipline. Dressage is
on a meteoric rise in terms of public interest and we're delighted the BBC
has decided to include it in its Olympia coverage."

Michael Cole, Deputy Editor BBC Sport, said: "Olympia is a great
entertainment spectacle and also a hugely important sporting event on the
build up to the 2012 Olympics in London. With the popularity of Dressage
increasing - highlighted at the recent European Championships - it was a
natural decision for us to include Dressage within our Olympia package. We'
re looking forward to giving viewers such extensive coverage of a fantastic
show."

As well as the Dressage on Wednesday, the BBC will broadcast the Accenture
Christmas Puissance on Friday 18th December, also through its red button
service. Highlights of the Accenture Christmas Puissance will then be shown
on BBC2 on the afternoon of Saturday 19th December. On Sunday 20th, the FEI
World CupT Show Jumping Qualifier will broadcast LIVE on BBC2. Then on the
evening of Monday 21st, the entire evening performance will be shown on the
Red Button Service, LIVE.


Exact details of how to access the coverage on the red button service will
be available ahead of Olympia. Please check www.olympiahorseshow.com for
more detail a week ahead of the show.


For more details on going digital visit www.digitaluk.co.uk or telephone
Digital UK on 08456 50 50 50. Other informative websites include:
www.freesatfromsky.co.uk;

www.freesat.co.uk and www.freeview.co.uk

There are sponsorship opportunities available for this exciting evening of
Dressage. Please call Desi Dillingham on 07785 292103 for more information.

Ticket Information:

Tickets for Olympia, The London International Horse Show are priced between
£25 and £51 (£25, £35, £45, £51) with various discounts available for
groups, seniors and children. Tickets include entrance to the Shopping
Village but these can also be purchased separately without a show ticket for
only £9. For further information and confirmed programme of events please
visit www.olympiahorseshow.com. For tickets, call the box office on 0871 230
5580

Book a special Dressage competition package including two evenings at the
FEI World CupT Dressage and overnight accommodation. Your accommodation is
on the night of 15th December with the option to book an additional night on
the 16th. Prices start from £112pp at the three-star Ibis Hotel Earls Court
and £172pp to include two nights accommodation and breakfast.

To get a 10% discount on these prices call 0871 221 3700 and quote OLYMPIA
(lines open 8am-11pm)